The Ford Production Of Ford Pinto - 994 Words

The Ford automobile company began producing the Ford Pinto line up in 1968. The Chief Executive Officer (CEO) at the time of the pinto production was Lee Iacocca. The reason for the decision to mass produce the pinto in a short amount of time is because American automobiles were losing market share to smaller Japanese imports. Lee Iacocca wanted his engineers to design and manufacture a compact car that weighed less than 2,000 pounds and cost less than 2,000 dollars. Because of this monumental task from Lee Iacocca, that meant the ford pinto automobile would have to be built within 25 months instead of the typical 43 months. There are many safety test that is mandated by the National Highway Traffic Safety Administration before a vehicle†¦show more content†¦The savings from not installing the baffle was $20.9 million dollars. The Ford Motor Company’s reputation also suffered. From a utilitarian theory, the Ford Motor Company focus on damage arising from this decision of money and nothing else. Money is seen as value by the Ford Motor Company, so by losing money by law suites and protecting the Ford Motor Company employees outweigh the collateral damage the Ford Pintos line up imposes. Jeremy Bentham brings to light the pleasure and pain aspect of what the decision would bring. In this case the Ford Motor Company expresses that the money saved from the recall brings more pleasure to the most amount of people. The money being saved is obviously from not installing the baffle between the gas tank and rear bumper. The consumer will also save money by the Ford Motor Company not issuing a recall. If the Ford Motor Company issued a recall, then the price of the Ford Pinto would be more than what was stated thus maybe making it not comparable to other cars in its class. You must also consider the pain that this decision creates. Because the Ford Motor Company refused to issue a recall to install the baffle between the gas tank and the bumper, it has cr eated pain and suffering to those who were affected by rear-end collision injuries. You have to consider the Ford Motor Company’s reputation after they made the decision to not recall the Ford Pinto toShow MoreRelatedThe Production Of The Ford Pinto1266 Words   |  6 PagesThe Ford Pinto The automotive industry is one of the largest and most important industries in the world, employing over 9 million people directly and producing over 80 million vehicles, accounting for over 5% of the world’s total manufacturing employment per year. An industry that began in the 1890s, it has experienced astounding growth during the 20th and early 21st century. It is an industry characterized by fierce competition and low margins. 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