Friday, December 27, 2019

Biography Of James Harold Doolittle Raid - 871 Words

James Harold Doolittle lived from 1896 to 1993, died at age nighty-six year-old, and he dedicated almost eighty years in his life to aviation. Living through the First and the Second World Wars, Doolittle began his aviation career as an army pilot since he enrolled in the Signal Corps of the U.S. Army during the First World War. Doolittle soon found his talent and passion in aviation, which made him a famous pilot already in 1922 when he became the fist person who flew coast to coast in under twenty-four hours in the United States. In addition to his participation in aviation, Doolittle was the first to bring up the idea of flying through any conditions with obstacles to visibility, and he pioneered instrument flying and helped to develop instruments. Then in 1929, he took off, flew, and landed with only instruments, also known as â€Å"blind flight†. However, the event that made Doolittle household around the world was the Doolittle Raid, which was an aerial raid on the Japan ese homeland planned by him. By looking at the achievements of James Doolittle, people consider him one of the most important people in aviation. James Harold Doolittle was born on December 14th, 1896 in California; however, he spent his youth with his parents, Frank Henry Doolittle and Rosa Cerenah Shephard, in Nome, Alaska. Eventually James’s mother and him left Frank behind and returned to California, where James attended and graduated from Manual Arts High School in 1914. James attended to the

Thursday, December 19, 2019

The Politics of Turkish National Identity Essay - 1622 Words

The Politics of Turkish National Identity ?Modern Turkish National identity has been shaped by events that have taken place in the region throughout its history. The formation of the national identity can be attributed to two dichotomies of political thought and culture. Some people want to keep in line with Turkey?s modern history as a secular westernized country looking to join the European Union; while others hearken back to the days of the Ottoman Empire and wish to make Turkey a divided Islamic state. Conflict between those who consider themselves Turks and the Kurdish separatist party, a militant rebel force, has long shaped the changing Turkish national Identity. Today, Turkey in many ways has had ?to depart from a strict†¦show more content†¦The history of Turkey includes the Seljuks, who brought Islam and the modern Turkish language, and the Ottomans, who were a vast world power for centuries. This history culminated in the formation of the Republic of Turkey in 1923 through the leadership and vision o f Mustafa Kemal. The goal of the new republic was to form a new country and society patterned after Western Europe. Kemal, the founder of Turkey, equated Westernization with the introduction of technology, the modernization of administration, and the evolution of democratic institutions (A Country Study). Kemal?s vision for Turkey embodied some ideas he instituted into the constitution of the Republic of Turkey. These ideas are republicanism, nationalism, populism, reformism, etatism[i], and secularism. ?Turkish society has changed due to a response to socioeconomic changes instituted by the secular government after 1923. Before the collapse of the Ottoman Empire, Turkish society was characterized by many illiterate farmers. Today however, through the leadership of the new government, Turkey has transformed itself into a growing industrialized country with public education and elections in which people can vote. However, because ruling civilians and military personnel implement new policies without consulting those who are affected, some resistance has been met with this new government (A Country Study). Being met by force, thisShow MoreRelatedThe Effects of Globalization in Turkey1009 Words   |  4 Pagesglobalization in Turkey is weakening the authority. The Turkish debate the concept that national development is an issue. By creating a â€Å"borderless global marketplace† (Turkey, 2013), it creates a rise to local reactions, which are carving the way to different mo dernity’s as well as cultural identity claims (2013). In order to analyze the interactions of the global and the local, one must visualize a democratically changed world. 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The Naqshbandi and Qadiri brotherhoodsRead MoreHow Sufism Is A Type Of Mystical Islamic Philosophy2604 Words   |  11 PagesSenegal’s Sufi leaders influence their government and vice versa. Turkey is in many ways a middle ground; while first persecuted and forced to go into hiding, today the dominant Sufi movement, the Naqshbandiyya, works hand in hand with the secular Turkish government. Of the t hree cases examined in this paper, Turkey and Senegal will show how Sufism is handled in a secular government while Iran shows the theocratic side. Interestingly enough, while Turkey and Senegal are perceived as being more freeRead MoreTurkey As A Country State1013 Words   |  5 Pagespopulation, a government, and the capacity to enter into relation with other states (Campbell et al, 32). While this description sounds awfully similar to a nation, there are actually some key differences. A nation is actually a shared culture or ethnic identity, instead of being legally recognized by geography. Nations are not based on territory, but instead based on culture. So, with these differentiations between a nation and a state, a nation-state is a nice blend of the two. A nation-state is a veryRead More Mustafa Kemal Ataturk Essay1716 Words   |  7 PagesMustafa Kemal Atatà ¼rk (March 12, 1881 - November 10, 1938), Turkish soldier and statesman, was the founder and first President of th e Republic of Turkey. He was born in the Ottoman city of Selà ¢nik (now Thessaloniki in Greece), where his birthplace is the Turkish Consulate and is also preserved as a museum. In accordance with the then prevalent Turkish custom, he was given the single name Mustafa. His father, Ali Riza (Efendi) was a customs officer who died when Mustafa was a child, his mother was

Wednesday, December 11, 2019

Retailers Private Limited Small Business Enterprise

Question: Describe about the report on one particular small-scale retail organization Retailers Private Limited that operates in the heart of Manchester, United Kingdom? Answer: Introduction The modern business has witnessed a rapid growth among the small business sector. The demand for more small business enterprises are also increasing. There are several reasons that can be identified behind the rapid growth and expansion of this small-scale business firms. This report will throw light on one particular small-scale retail organization Retailers Private Limited that operates in the heart of Manchester, United Kingdom. Company Profile highlighting its respective strengths and weaknesses The organization Retailers Private Limited mainly deals with retail items of food and beverages. The organization was established in 2013. The total number of employees of the organization is around 24. The organization follows a simple structure of hierarchy. The chairperson, who is further followed by different levels of managers, occupies the top-level position. The different levels of managers include operational, financial, marketing and human resource managers. Among the rest 18 employees, 16 employees are sales executives and remaining two are office executives. The major mission and vision of the organization Retailers Private Limited is to gain a level of competitive advantage and surpass its local competitors. Since, it is a small-scale business organization; therefore, its primary objective is to maximize its margin of sales and its profit more than its existing competitors do. This will further ensure the sustainability of the respective organization. Ensuring the respective sustainability is the long-term goal of the organization Retailers Private Limited. The strength and weakness of the organization can be analyzed with the help of strategic tools of management (Gronum et al. 2012). The major strength of the organization lies in its quality of products and its respective pricing strategy. The organization has kept pricing strategy lower than its respective competitors in the market have. In addition to this, the organization is presently having a loyal base of customers who are repeatedly buying their products due to effective mode of customer service. However, it can be also deduced that the respective organization has several amount of weaknesses. The organization Retailers Private Limited cannot carry a large-scale business due to lower amount of sources. In addition to this, it can be also deduced that the turnover of employees of the organization is also on the higher side. Therefore, it is very difficult for the organization to increase their total amount of human resources in an effective manner. The expansion of the organization cannot also take place due to ineffective amount of financial and capital resources of the respective management of Retailers Private Limited. The organization also lacks in terms of operational resources like implementation of software like E-CRM, etc. In addition to this, the organization also faces several external threats on behalf of technology up gradation. The economy of United Kingdom also plays an effective part over the performance of the organization (Cowling et al. 2012). Competitive performance of the small-scale business organization The competitive performance of the organization Retailers Private Limited can be analyzed with its existing retail competitors of the market. It can be deduced that the sales figures of the organization in its last financial year were only 50,000 pounds. On the other hand, its nearby retail competitor has engrossed a total sale amount of 100,000 pounds. This further infers that the sales figure of its major competitor is almost the double of the respective organization. In addition to this, the organization Retailers Private Limited has only 24 employees, while its nearly competitor Honors Retailers have employee strength of 40 employees. In addition to this, it can be also deduced that the liquidity ratio of the organization is 1:2. The industry average is around 1:1. This further suggests that the organization lacks in terms of liquidity. Retailers Private Limited has failed to meet u with their short-term and long-term debt obligations. This is the reason why, their current liabil ities is higher than its assets. The profitability ratios of the organization Retailers Private Limited is also on the lower side. This is mainly because, the sales figures of the organization is low. This further infers that the labor efficiency and human resource efficiency of the retail organization is dull. This is a further result low production capability of Retailers Private Limited (Zortea-Johnston et al. 2012) Actions to be taken to overcome the weakness of small-scale retail organization Retailers Private Limited can take more than a few steps to overcome their weaknesses in terms of its competitors. The organization has to opt for short-term sources of finance to increase its financial capabilities or financial resources. This will further help the organization to improve their liquidity ratios by meeting their short term and long-term debts of the organization. Apart from this, the management of the organization needs incorporate a proper structure and culture to improve the efficiency and productivity of the respective organization. In addition to this, it can be also inferred that the organization has to formulate several strategies to increase their sales and profit margin of the organization. In addition to this, the organization may also have to increase their product range and their total number of employees in an effective manner. In addition to this, it can be deduced that the organization can produce more units of their respective products at low costs. Th is will further increase the sales figures of the organization. Apart from this, the organization also requires to cut down their operational costs to increase their profit margin. The retailer Retailers Private Limited is required to work on their strengths to overcome their weakness in an effective manner. They can also diversify their products into the segment of non-food retail items like clothing and accessories (Ackermann, Audretsch, 2013). Maintaining and strengthening the existing performance of the small-scale organization The organization Retailers Private Limited is required to maintain their existing performance in an effective manner. The organization is required to implement all the modern form of operational systems within their internal business environment. However, before that, the organization is required to procure financial funds for their expansion in an effective manner. In addition to this, it can be also deduced that the organization Retailers Private Limited is required to have a long-term business goals in terms of their profits and sales figures. This can only be done if it opts for expansion and diversification of its business. With limited number of resources, it will be an uphill task for the organization Retailers Private Limited to opt for expansion with a limited amount of resources. This can only be done if the organization works on their strengths and improve the quality of their respective products. In addition to this, the organization also requires to implement effective o perational resources like E-CRM to satisfy the needs and demands of the respective customers. The organization also requires attaining core competency and competitive advantage more than its competitors possess. In addition to this, it can be deduced that the organization can also take effective feedback from the customers to improve their performance in an effective manner. In addition to this, the organization Retailers Private Limited can increase their product width in order to maximize the present strengths in an effective manner. Areas of expansion for the given small-scale firm There are more than a few areas of expansion that the organization Retailers Private Limited can cater to increase their strengths in an effective manner. This can be in the form of product width and product range expansion in an effective manner. In addition to this, it can be also deduced that it can be deduced that if the organization increases its product width by catering into the new segment in the non-food retail items, then they can easily cater a wide segment of consumers and it can expand in a big manner. In addition to this, it can be deduced that the organization Retailers Private Limited may expand its total among of financial and operational resources. This will further improve the current ratio and quick ratio of the organization. The organization can also improve its sales figures and profitability ratios by cutting down the total amount of variable costs in an effective manner (Torri, 2012).The organization can also work on its brand image and brand equity in the loc al competitive market. Due to this reason, it is of great essence of the organization to outperform its competitors in the market. There is a huge scope for the organization Retailers Private Limited to maximize its total number of employees by expanding its stores in some other different locality. In addition to this, Retailers Private Limited needs to divide its short term and long term mission and measure their respective variances. In addition to this, the organization can also improve its supply chain and inbound logistics activities. This will further help them to deliver a better service to their customers in an effective manner. In this way, it can be opined that that the organization has a huge scope of expansion to compete with its local competitors. Review of the current plans and objectives of the small-scale organization Retailers Private Limited has several plans and objectives. This can be further divided into short term and long term objectives and goals. The overall list and objectives of the organization can be further evaluated with the assessment of the following table:- 1. Maximizing the total amount of revenue by 20 percent from the last financial year 2. To maximize the amount of financial and operating resources 3. To expand its branches in other different cities of United Kingdom 4. To recruit more people as sales executives 5. To diversify their business into non-food retail items effectively Table 1: Total number of objectives and goals of the organization Retailers Private Limited These are the primary objectives of the organization Retailers Private Limited that will further help the organization to surpass its local competitors. However, there are more than a few secondary objectives of the respective retail organization Retailers Private Limited. The secondary objectives and mission of the organization include improved of inbound logistics, supply and production management and redesigning its organization structure and organization culture. On the other hand, it is also important for the business organization to give a proper and effective service to the prospective customers. This can only be done if the organization can achieve its given objectives in an effective manner. In addition to this, the management of the organization Retailers Private Limited has redesigned its given objectives on the basis of the needs and requirements of the market (Stewart and Hitt, 2012). Revised plans of the small-scale organization to implement the changes There are more than a few objectives that the organization Retailers Private Limited has failed to attain in their short and long-run of operations. Apart from this, it can be further deduced that there are several objectives which the organization has also successfully achieved. This can be evaluated with the help of the following table:- List of the given objectives Successful/ Failed to achieve Maximizing the total amount of revenue by 20 percent from the last financial year No To maximize the amount of financial and operating resources Yes To expand its branches in other different cities of United Kingdom No To recruit more people as sales executives No . To diversify their business into non-food retail items effectively Yes Table 2: Variances of the given objectives and goals of the organization Retailers Private Limited It can be inferred that there are more than a few objectives that the organization Retailers Private Limited has failed to achieve. Therefore, the organization has to revise their plans to minimize the total number of variances of their given list of objectives (Rauch et al. 2005). It can be further inferred that the organization has to improve its production and operational efficiency in order to maximize the total production and selling units of the organization. It is deduced that if Retailers Private Limited is successful in maximizing its production and operational units, then they can effectively increase their total amount of sales. If the organization can improve its financial resources, then, they can utilize the total amount in the promotional activities. If the organization can carry out its activities based on effective word of mouth marketing, then its customer base will automatically increase. In addition to this, it can be also deduced that if the total amount of reven ue and total amount of customer base increases, then the organization Retailers Private Limited can easily expand its brands effectively. In addition to this, the hierarchical structure of the organization is also required to be improved with the existing work culture of the management (Zhang, 2012). Plan of action to implement the given changes of the small scale organization The organization Retailers Private Limited is required to implement a proper an effectively action plan to redesign the changes within the organization. The given action plan for the organization is required to be SMART. This further suggests that the organization needs to have a specific plan in terms of increase of sales and customer base. This can be done with effective customer service and increase of production efficiency of the organization. The organization can measure the change of the given changes. In addition to this, it can be also deduced that the given action plan for Retailers Private Limited is achievable in comparison with its respective competitors of the market. This is also realistic in terms of local market competitors of retail market of United Kingdom (Stokes and Wilson, 2010).The total time period of the given objective of the organization can be estimated as 18 months. The given objective of the action plan for Retailers Private Limited can be effectively man aged and implemented with full utilization of total amount of resources. If the resources can be utilized and procured, then expansion and promotion activities can be carried out by the small-scale organization. This can be further implemented with the below project management plan:- Total Activities 1-3 months 3-5 months 5-8 months 8-15 months 15-18 months Total allocation of resources and planning and coordinating of the organization Expansion of products and branches Extensive promotion of the products Carrying out the operational activities to increase sales and customer base of the organization Measurement and monitoring of the variances of the given objectives Table 3: Time table of the respective action plan of the organization Overall impact of the changes in the respective firm and also their personnel The above discussed changes will have an extremely positive effect on the small-scale firm Retailers Private Limited. In addition to this, if the total amount of financial and operational resources of the organization increases in a respective manner, then, the firm can utilize those resources in their promotional activities in an effective manner. In addition to this, it can be also deduced that if the total amount of promotional activities increases, then the sales figures and customer base will automatically improve effectively. Apart from this, it can be inferred that the organizational structure and culture of the organization will automatically improve. The firm Retailers Private Limited will also surpass its local competitor retailers by attaining a level of competitive advantage effectively. This will further enhance the brand equity of Retailers Private Limited (Bridge O'Neill, 2012). Management of changes in the small-scale business organization The process of change management is of great essence for Retailers Private Limited. This is mainly because, if the top-level management of the organization could not mange the respective changes, then, they cannot sustain in the long-run. In addition to this, it can be also inferred that that organization Retailers Private Limited needs to communicate with all the stakeholders of the organization to manage the respective changes. If they can use effective communication tools, then they can effectively manage the process of change management in comparison to its current local competitors. An effective change management model is required to be implementing by the respective organization. This can be through the process of unfreeze-change-refreeze. This can be further infers that if the organization can easily unfreeze the previous changes and implements the respective changes in an effective manner, then the change management process can be effectively managed by the management of Reta ilers Private Limited. This can be further inferred that proper internal and external communication tools in their internal and external business environment. In addition to this, it can be also deduced that there are several activities of the organization that can go wrong. For this reason, it is important for the respective business organization Retailers Private Limited to have a contingency plan to minimize the risk variances of the action plans of the objectives of the research. For example, if the sales of the organization do not go up by the respective percentage, then, the organization needs to keep a secondary plan to increase the sales or cost cutting of the various operational activities. The given contingency plan of the organization will further help the management of Retailers Private Limited to manage the overall variances of the change management system. This will further improve the sustainability of the small-scale retail firm (Quinn et al. 2013) Monitor of the improvements of the performance of the organization There are more than a few monitoring tools to monitor the respective business organization. These can be further inferred that these monitoring tools are in the form of financial statement analysis, primary data collection from the customers, management by objectives and comparison with the respective competitors. This will further help the organization to identify their respective variances in their internal and external activities of their respective organizations. The given tools of performance monitoring can further help the organization to take proper steps in order to minimize the variances in an effective manner (Kotler and Armstrong, 2006). Conclusion As a business consultant, the learner has redesigned the structure and operating activities of the small-scale firm Retailers Private Limited. The given action plan will be of great essence for the sustainability of the organization. This plan also has a contingency plan that will help the organization to minimize the different types of market and business risks. With the help of this, the small-scale firm Retailers Private Limited will effectively achieve their given strategic business goals. References Bridge, S., and O'Neill, K. (2012).Understanding enterprise: entrepreneurship and small business. Palgrave Macmillan. Stewart, A.,and Hitt, M. A. (2012). Why canta family business be more like a nonfamily business? Modes of professionalization in family firms.Family Business Review,25(1), 58-86. Gronum, S., Verreynne, M. L., and Kastelle, T. (2012). The Role of Networks in Small and Mediumà ¢Ã¢â€š ¬Ã‚ Sized Enterprise Innovation and Firm Performance.Journal of Small Business Management,50(2), 257-282. Cowling, M., Liu, W., and Ledger, A. (2012). Small business financing in the UK before and during the current financial crisis.International Small Business Journal,30(7), 778-800. Zortea-Johnston, E., Darroch, J., Matear, S. (2012). Business orientations and innovation in small and medium sized enterprises.International Entrepreneurship and Management Journal,8(2), 145-164. Ackermann, S., and Audretsch, D. B. (2013).The economics of small firms: A European challenge(Vol. 11). Springer Science Business Media. Rauch, A., Frese, M., and Utsch, A. (2005). Effects of Human Capital and Longà ¢Ã¢â€š ¬Ã‚ Term Human Resources Development and Utilization on Employment Growth of Smallà ¢Ã¢â€š ¬Ã‚ Scale Businesses: A Causal Analysis1.Entrepreneurship Theory and Practice,29(6), 681-698. McAdam, R., Moffett, S., Hazlett, S. A., and Shevlin, M. (2010). Developing a model of innovation implementation for UK SMEs: A path analysis and explanatory case analysis.International Small Business Journal,28(3), 195-214. Quinn, J., Doorley, T., Paquette, P. (2013). Technology in services: rethinking strategic focus.Sloan Management Review, Win-ter1990QuinnWinterSloan Management Review1990. Poulton, C., Dorward, A., and Kydd, J. (2010). The future of small farms: New directions for services, institutions, and intermediation.World Development,38(10), 1413-1428. Stokes, D., and Wilson, N. (2010).Small business management and entrepreneurship. Cengage Learning EMEA. Cocca, P., and Alberti, M. (2010). A framework to assess performance measurement systems in SMEs.International Journal of Productivity and Performance Management,59(2), 186-200. Blanchflower, D. G., Levine, P. B., Zimmerman, D. J. (2003). Discrimination in the small-business credit market.Review of Economics and Statistics,85(4), 930-943. Bhaskaran, S. (2008). Relationship marketing and e-business. Barton, A.C.T.: Rural Industries Research and Development Corporation. Kotler, P. and Armstrong, G. (2006). Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Poulton, C., Dorward, A., and Kydd, J. (2010). The future of small farms: New directions for services, institutions, and intermediation.World Development,38(10), 1413-1428. Lamb, C., Hair, J. and McDaniel, C. (2002). Marketing. Cincinnati, Ohio: South-Western. Race, D. and Stewart, H. (2007). Private native forestry in new landscapes: challenges and opportunities in New South Wales. Small-scale Forestry, 6(2), pp.189-203. Torri, M. (2012). The jamu system: linking small-scale enterprises, traditional knowledge and social empowerment?. IJESB, 15(4), p.488. Van Putten, I. and Jennings, S. (2010). Modeling Forest Owner Harvesting Behaviour and Future Intentions in Tasmania. Small-scale Forestry, 9(2), pp.175-193. Venn, T. and Calkin, D. (2008). Challenges of Socio-economically Evaluating Wildfire Management on Non-industrial Private and Public Forestland in the Western United States. Small-scale Forestry, 8(1), pp.43-61. Zhang, Y. (2012). Future computing, communication, control and management. Berlin, Heidelberg: Springer. Aloulou, W., and Fayolle, A. (2005). A conceptual approach of entrepreneurial orientation within small business context.Journal of Enterprising Culture,13(01), 21-45. Stokes, D., and Wilson, N. (2010).Small business management and entrepreneurship. Cengage Learning EMEA.

Wednesday, December 4, 2019

Retail Business Analysis

Table of Contents Introduction Background Generic marketing strategy Segmentation strategy Recommendation and implementation Conclusion References Introduction A market strategy in allows an organization to focus its resources to the most profitable of opportunities with the objective of maintaining and increasing sales and gain a competitive edge as against other similar or alternative competitor organizations. They are therefore a fundamental tool in every organization in as far as achievement of the market objectives is concerned. (Gupta and Lehmann 2005, p70-77)Advertising We will write a custom research paper sample on Retail Business Analysis specifically for you for only $16.05 $11/page Learn More Background The retail establishment specialized on the sale of electronic products majority of which were computers and communication devices such as cell phones. The retail outlet has a turnover of $50000 and has wide and characteristically differen tiated market. There are numerous similar stores that sell alternative or similar electronic products and therefore the market environment is highly aggressive and competitive. The establishment has a reliable supply source and is therefore able to cut on warehousing costs that are otherwise incurred by other retailers. It also has a resourceful labor force that is employed on a permanent basis hence reducing the unpredictability of casual and on demand labor. It has also managed to cut on its management overheads by implementing an impress system that has increased the level of accountability and reduced wastage. The establishment has also invested heavily in surveillance technology that has ensured that there is little or no loss from theft of products from the shelves. It has also allowed them to stock high value equipment, which is not available in other retail shops. The retail establishment has also partnered with an advertising company that purchases their products at discoun ted prices in return for constant and frequent advertising. This has ensured that the establishment acquires new markets every day and maintains leadership in the current market. Generic marketing strategy The internal and external factors in the establishment have led the manager to implement a cost leadership strategy. The strategy is motivated by the ability to cut down on costs and maintain a profit margin even at these low costs. The retile shop offers low prices on small value products. It also maintains leadership in the high value products by offering them at the same price as all others but with warranties of varying periods. Segmentation strategy Market segmentation is segregating the customer base into groups of similar interests or needs (Goldstein 2007, pp 2-30). The electronics market has a complicated need base and therefore presents a great challenge in as far as segmentation is concerned. The establishment has therefore segmented the customers by the price.Advertisi ng Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This therefore means that there are two main categories of customers, these who buy low value products and those who buy high value products. Low value products are those whose price is below $2000 awhile the high value products are those whose value is above $2000. These customers receive different treatment in as far as price and discounts are concerned. Recommendation and implementation The marketing and market segmentation strategies fall just in line with the position of the establishment in as far as internal and external factors are concerned. The strategy therefore is just convenient for the business as it is in the short run. The organization however has the opportunity to explore more avenues by either altering or improving the current strategy. The market segmentation strategy should include a third category of customers who purcha se products valued between $ 2000 and $10000. The current strategy allows a discount to low vale products since these products require little or no repair after purchase. The high value products on the other hand attract a warranty in the alternative of a discount due to their nature and disposable life. The customer is therefore more likely to go for a product with a warranty as opposed to that with a discount. However the consumers of products whose value is between $ 2000 and $10000 are at the point of indifference and will therefore either go for a product with a warranty or a product with a discount whichever is more beneficial. This means that the establishment looses a considerable number of customers. The alternative approach would be to grant this third category of customers a partial discount and a partial warranty. This ensures that the customers benefit either way. Conclusion The organization ha effectively managed t implement the cost leadership strategy and has a good chance at improving its market segmentation. Implementation of the alterative strategy will increase the consumer base as well as increase the sales revenue. References Gupta, S. and Lehmann, R. (2005). Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Upper Saddle River, NJ: Pearson Education/Wharton School Publishing, pages 70-77.Advertising We will write a custom research paper sample on Retail Business Analysis specifically for you for only $16.05 $11/page Learn More Goldstein, D. (2007). â€Å"What is Customer Segmentation?† New York, NY. Retrieved from http://www.mindofmarketing.net/2007/05/customer-segmentation-why-exactly-does.html This research paper on Retail Business Analysis was written and submitted by user Geraldine Flynn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.